Tuğrul Ağırbaş, who has held various roles in the FMCG sector in Turkey, Russia, and CIS countries for over 30 years, has led growth-oriented projects for the past 20 years as part of the team responsible for Efes's global brand development, M&A projects, and new market entry initiatives. During his tenure as General Manager of Efes Turkey, he spearheaded numerous projects aimed at expanding the brand's and company's contribution to society, growing the market, fostering beer culture, and promoting innovation, culture, arts, tourism, and sports. He implemented strategies that benefited all stakeholders. To accelerate the pace and amplify the impact of innovation and new products, he structured innovation and intrapreneurship initiatives and fostered collaborations with numerous startups in the ecosystem, leading efforts to position Efes as a 'startup-friendly' company. Today, he continues to work with ventures, particularly those creating social impact, and contributes to the startup ecosystem as an angel investor and mentor. Throughout his corporate career, he approached every task with an entrepreneurial mindset, taking ownership and managing responsibilities as if they were his own business. Having bid farewell to corporate life in January 2022, Ağırbaş now continues his work by providing consultancy and mentorship to domestic and international companies and startups. Since 2022, he has also served as the chairman of the 'Entrepreneurial Corporations Platform,' established with the vision of transforming corporate companies in Turkey into entrepreneurial organizations. Genwise, for its part, will be highlighted on his CV as one of the most significant projects he has embarked on, driven by his passion and extensive experience.